Episode 174: How to Create a Marketing Plan like a CMO

Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you're the CMO of your business.

See more at https://daveyandkrista.com/create-cmo-marketing-plan/

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Find it Quickly (in the Episode):

0:00 Intro
5:22 How to create a marketing plan like a CMO
5:44 Some people have no problem creating content
5:56 Some people struggle with the overall vision of implementing the content
7:18 Just get started creating content
8:14 Your business will grow and evolve as should your content
8:48 Create a marketing plan in 3 steps
9:25 Step #1 Vision and content planning
9:41 Map out the customer journey in a timeline format
12:15 Create your customer avatar
16:25 What action do you want people to take?
17:06 Step #2 Implementation and create systems
18:02 People want to focus on creating a core piece of content
22:40 Step #3 When thinking about content, you need an idea of the resources you have in place
26:21 Stay consistent and constantly go back to reference customer journey and avatar