The Prof G Pod with Scott Galloway The Age Divide in Protests, How to Start a Business in a Downturn, and How Scott Measures Impact
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Nov 24, 2025 Delve into the age divide in protests, where Scott reveals why older participants dominate events like the No Kings protests, while the youth stay away. Discover how challenging economic times can actually benefit startups and learn practical tips for managing costs and fostering innovation. Scott also shares his unique methods for measuring impact that blend financial metrics with qualitative influence on public dialogue. Tune in for insights on creating resilient businesses and making a difference in society!
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Age Skew In No Kings Protests
- The No Kings protests skewed older, with median age ~44 and many attendees educated white women.
- Scott Galloway suggests younger people find the movement less fashionable and civics education gaps reduce their engagement.
Intention Versus Action
- Scott admits he intended to participate in protests but ended up watching on TV and feeling hypocritical about not acting.
- He uses this to illustrate the gap between intentions and follow-through in civic behavior.
Launch Near The Bottom Of A Downturn
- Start businesses when costs and talent are cheap, ideally near the bottom of a downturn.
- Watch every cent, give equity to senior employees to reduce cash burn, and manage operations obsessively.