Branding Room Only with Paula T. Edgar How Michelle Ifill Built Success As a Lawyer, Executive Coach, & Resort CEO
Are you dissatisfied, ready to move on, or to pivot in your career?
Perhaps you have a dream career or business in mind or don’t really know what you want to do. You just want to make a change, and as smoothly as possible. And while a strong personal brand helps make that transition more seamless, building one doesn’t just start when you decide to pivot.
Michelle Ifill made the kind of career pivot that others dream of. But she’s also always been very aware and consistent with prioritizing empowerment as a part of her personal brand, and that has stuck with her--from her former legal career to her current coaching business, and La Maison Michelle resort in Barbados. So I had to have her on to talk about how empowering others needs to be a central piece of how you operate, no matter what you do.
In this episode of the Branding Room Only podcast, you’ll learn the secrets to successful brand building as you move up (or on) from a position, company, or career. You’ll hear about the importance of self-awareness, using previous know-how and experience, being vulnerable, and building up others as you build your brand.
1:17 - Michelle’s traditional perspective on personal branding, how she describes herself, and her mantra for 2024
4:24 - Michelle’s story and the importance of self-awareness about your brand as you move up and build your reputation
12:44 - Why it’s important to consider your brand when you’re working in-house and different aspects of your personal brand to think about
16:07 - Why Michelle’s transition from General Counsel to executive coach was so seamless and the legacy she’s most proud of
23:25 - How La Maison Michelle benefits from all of her prior knowledge and experience
28:30 - The types of retreats you can expect as a guest at Michelle’s resort
30:53 - The increasing awareness of the mental and spiritual health of employees and how you can tie it to your branding
34:44 - One thing most lawyers do that you want to avoid so you don’t hurt your brand and network
37:44 - How vulnerability helps when you’re building your brand
40:30 - What Michelle does for fun and how that coalesces into what she’s built at her resort
42:18 - Three aspects of her brand Michelle will always stand by and what makes her stand out in a packed room
Connect With Michelle Ifill
Mentioned In How Michelle Ifill Built Success As a Lawyer, Executive Coach, & Resort CEO
“2024 Intention and Goal Setting Webinar” | YouTube
Sponsor for this episode
This episode is brought to you by PGE Consulting Group LLC.
PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.
To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.