

WWDC Dispatch: Apple Refines in a Reinvention Era
135 snips Jun 9, 2025
Live from WWDC, Alex Kantrowitz discusses Apple's latest design changes, including their new 'Liquid Glass' style. The talk highlights a strategic shift towards refinement rather than groundbreaking AI innovations. Key updates for iOS and revamped communication features are also explored, showcasing how Apple is navigating a changing tech landscape during an era of reinvention.
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Invention vs Refinement Mode
- Big tech companies operate in two modes: invention (reinvention) and refinement.
- Apple's event focused on refinement, improving existing products rather than inventing new ones.
Apple's Liquid Glass Design
- Apple introduced "Liquid Glass" design with translucent, glossy elements making controls partly see-through.
- These design changes enhance user delight without altering core functionalities.
Refinements in Communication
- Apple refined phone call experience with Hold Assist to alert users when hold ends.
- Added filters for unknown senders in texting and live captions with translations in FaceTime calls.