Real Coffee with Scott Adams Episode 3081 - The Scott Adams School 01/27/26
Jan 28, 2026
BJ Dictor, Canadian journalist and communicator who helped lead communications for the 2022 trucker convoy. He recounts reframing protests as celebrations of freedom. Talks about chaos, sabotage, and co-option of grassroots movements. Discusses Canadian uniparty dynamics, polling quirks, and economic strains from transport disruptions. Mentions influences from persuasion and large-audience framing techniques.
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Episode notes
Skepticism For Last-Minute Election Claims
- Treat new, election-timed stories with heavy skepticism and assume most are false until verified.
- Apply Scott Adams's 80-20 rule: roughly 80% of last-month-before-election surprise claims are likely untrue.
Reframing The Trucker Convoy Message
- BJ describes reframing the 2022 Canadian trucker protest from "protest Trudeau" to "celebrate freedom," which changed messaging and public perception.
- He used communications and podcasting skills to scale the convoy's outreach and narrative.
Protest As The Pivot To End Mandates
- BJ argues the trucker protest was the tipping point that forced governments to back away from COVID mandates.
- He links rapid political message-testing shifts to establishment efforts to save face while reversing policy.
