Marketer and brand builder Jerry Daykin about lazy endism

Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media. 

*This episode first came out in September 2021. 

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