ASOM Pod EP24: The Secret to Successful Founder Marketing: Strategies, Challenges, Success Tips
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In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the dynamic world of founder-led marketing, unraveling its influence on brand success and exploring real-world examples like MailChimp, Barstool Sports, and Tesla. They discuss the unique advantages and challenges of founder-led branding, compare it to traditional marketing approaches, and examine the trend of building in public. Along the way, they analyze how personal branding and generational shifts shape marketing strategies and contribute to business growth.
What You’ll Learn:
How founder-led marketing can build a brand’s identity—and when it can backfire The pros and cons of personal branding and building in public How founders like Elon Musk and Dave Portnoy shape their companies’ reputations The challenges of scaling beyond a founder's influence Creative debates about leveraging mascots versus human faces in branding A behind-the-scenes look at Barstool Sports' founder-driven growth Key strategies for transitioning from founder-led marketing to scalable systems
The episode wraps up with a lively “Buy or Sell” segment, where the hosts debate hot takes on founder-led marketing strategies. If you're curious about how founders influence modern brands or want actionable tips for leveraging personal branding, this episode is for you!
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00:00 Teaser Trailer
00:16 The Success and Pitfalls of Founder Led Brands
00:59 The Slack Notification Dilemma
02:09 Welcome to The ASOM Pod
03:13 Deep Dive into Founder Marketing
08:47 The Barstool Sports Story
22:47 Building in Public: Strategy or Trend?
25:32 Purpose of Building in Public
25:53 Different Strategies of Building in Public
26:04 Critique of Founder-Led Public Building
26:25 Consumer Connection and Organic Social
27:16 Examples of Successful Public Building
27:52 Challenges and Misconceptions
33:14 Scaling Beyond Founder-Led Marketing
33:36 Barstool's Talent and Growth Issues
40:25 Buy or Sell: Marketing Strategies
45:56 Future Topics
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com