22: Finessing the Role of the Fitness Coach with James Fitzgerald

Morgan sits down this week with one of the "Fittest Men on Earth" and renowned fitness coach, James Fitzgerald.  His fitness journey began while playing competitive soccer as a teenager. During his collegiate years, James spent a great deal of time training, studying, and researching fitness. His investigations led to the publishing of multiple studies in Physiology Canada and The Canadian Journal of Applied Physiology. James applied his knowledge to coaching general population clients and competitive athletes, built a thriving coaching business, and launched Optimum Performance Training (OPT) in 1999. Looking to spread his knowledge and methodologies, James began coaching athletes remotely and spearheading the individual design programming movement. Through the personal application of his own program, he earned the title of "The Fittest Man on Earth", winning the inaugural CrossFit games in 2007.  In this conversation, Morgan and James talk about the overwhelming amount of fitness options out there, the increasingly sedentary state of the world, the importance of movement and fitness simplicity, and much more.  Feeling inspired? Use code LEARN50 for 50% OFF your first month on James' BRAND NEW fitness coaching education app, LearnRx (https://learnrx.app/)