Content Strategy at IBM with Eda Kavlakoglu, Program Director, Inbound content at ibm.com #89

In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.

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Timestamps:

• (00:00) - Intro
• (00:55) - Who is Eda Kavlakoglu?
• (01:42) - Eda’s background.
• (06:08) - Eda’s learnings at IBM.
• (09:13) - Biggest challenges.
• (12:06) - Main pillars of IBM’s content strategy.
• (14:53) - Creating content for both users and search engines.
• (16:34) - Keyword research process at IBM.
• (18:45) - Eda’s evolvement in the content process.
• (20:14) - How do you evaluate a piece’s effectiveness?
• (22:01) - How will changes in search affect SEO?
• (26:21) - Use cases of generative AI.
• (29:00) - Creating topic clusters.
• (33:36) - Future of content marketing.
• (35:31) - Learn more about Eda and IBM and get in touch.
• (36:15) - Outro

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Useful Links:

Website: https://www.ibm.com/

Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/

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Stay Tuned:

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► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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