
Gotta Be Done - A Bluey Podcast BONUS EP (aka Plushies and Cookies and Books, Oh My!)
Nov 7, 2019
Daley Pearson, co-founder of Ludo Studio, shares his insights into the chaotic launch of Bluey merchandise in Sydney. He discusses the larger-than-life costumes of Bluey and Bingo and how they delighted children at the event. Delving into production, Daley reveals the meticulous design process to ensure toys match the beloved show's characters. He reflects on the excitement surrounding the international Emmy nomination and hints at secrets behind the scenes, including his own voice cameos. It’s a lively exploration of Bluey-mania that fans won’t want to miss!
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Episode notes
Road Trip To The Bluey Launch
- Mary and Kate attended the Bluey merch launch in Sydney and received early Bluey toys and books from Ludo Studio.
- They placed a Bluey plush on the dog on the Tucker Box statue and took photos during the road trip stopover.
Costume Characters Steal The Show
- The launch featured life-sized Bluey and Bingo costume characters interacting with excited children.
- Mary described a chaotic, noisy meet-and-greet where kids screamed and lined up to meet the characters.
Live Character Logistics Are Intense
- Daley frames live costume work as high-pressure and time-limited, comparing it to a film like Hurt Locker.
- He noted costume performers can only do 25 minutes before needing a break, shaping event planning.

