AJ Wilcox, Founder of B2Linked, a LinkedIn Ads-specific ad agency, joins the Social Pros Podcast to discuss how you can supercharge your next LinkedIn Ad campaign.

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Full Episode Details

LinkedIn Ads can get your business in front of the right people, but with so much ‘best practices for LinkedIn Ads’ swarming around the internet, what advice should you listen to and what should you ignore?

AJ Wilcox is a LinkedIn Ads pro and Founder of B2Linked, a LinkedIn Ads-specific ad agency. AJ is one of the most honest people in the industry and he knows exactly what you need to do to supercharge your LinkedIn Ads. His number one piece of advice? Don’t listen to LinkedIn! Their main goal is to make money and their carefully placed default suggestions will lead to unnecessarily high ad spend and not much return on investment.

So, if you shouldn’t listen to LinkedIn when it comes to building your ad campaign, who should you listen to? Well, you can start by listening to this episode of Social Pros. AJ shares lots of honest advice for building successful ad campaigns on LinkedIn and as someone who has managed some of the world’s largest LinkedIn Ads accounts worldwide, his advice is golden.

In This Episode

06:31 – How LinkedIn Ads compares to other platforms in terms of optimization
09:41 – Whether LinkedIn’s cost-per-click is likely to increase or stabilize
10:43 – Why LinkedIn Live is gaining a lot of traction and engagement
12:52 – A closer look at the new ad formats and purchasing options
17:15 – How LinkedIn has evolved
18:58 – How to target LinkedIn Ads
22:51 – A few of the superior calls to action you can use in LinkedIn Ads
25:40 – Why you shouldn’t listen to LinkedIn when building your ad campaign
28:21 – Who is most likely to resonate and click on LinkedIn Ads
29:46 – How to use LinkedIn to help achieve your goals (get more views on a post, find a new career, etc.)
32:30 – What your starting budget should be when leveraging LinkedIn Ads

Resources:

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