The Joe Budden Podcast Episode 764 | "Booday"
Oct 5, 2024
Melyssa Ford, a dynamic podcast host and media personality known for her work on 'Hot & Bothered', joins the conversation to discuss the ups and downs of podcasting. She shares her experiences and the challenges of audience expectations. The talk also dives into the juicy implications of high-profile celebrity breakups, including DDG and Halle Bailey, and the ongoing scrutiny surrounding figures like the Menendez Brothers. Expectations in the podcasting world are explored, along with a humorous take on personal hygiene habits.
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Episode notes
Value Infrastructure, Not Just Money
- Do account for non-monetary value when choosing a network: staff, infrastructure, and stability matter.
- Consider independence only after you can recreate that value or capture more leverage elsewhere.
Negotiate Equity Over Equal Splits
- If you bring the audience to a show, negotiate unequal splits to reflect that value.
- Prefer a percentage of a winning product (5–25%) over 100% of nothing.
Podcasting Is A 24/7 Craft
- Joe Budden emphasizes podcasting as a 24/7 craft that requires constant attention and presentation.
- He warns that starting a show demands sweat equity, time, and often debt before monetary payoff arrives.