Vanderbloemen Leadership Podcast

Communication That Connects: Building Trust in a Distracted Age | William Vanderbloemen

Aug 4, 2025
Explore the evolving landscape of communication, where leaders must adapt their messages to resonate in a distracted age. Discover the power of omni-channel strategies to engage diverse audiences, particularly the younger generation. Learn about Aristotle's persuasive techniques to craft impactful messages by connecting emotionally. Embrace authenticity and vulnerability in leadership, and find out why engaging your audience with thought-provoking questions is key. Get ready to communicate clearly and meaningfully across all platforms!
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INSIGHT

Attention Is The Scarce Currency

  • Communication is faster and attention is harder to keep in today's saturated media environment.
  • Leaders must craft more compelling, concise messages to draw people in.
ADVICE

Speak To Your Local Context

  • Hyper-contextualize messages to local events and needs instead of competing with global voices.
  • Use local news and data to address what keeps your community up at night.
ADVICE

Make Content Work Across Platforms

  • Adopt an omnichannel strategy: repurpose core content across platforms to reach different audiences.
  • Delegate channel execution to staff or volunteers who understand each platform.
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