This Is Not Your Hobby Episode 9: Brand Your Products To Actually Sell with Amanda DeVries of Eye Candy Design
Branding isn’t “make it pretty and pray.” It’s how consumers decide what to grab in a 3-second cooler scan— and how buyers decide if you’re worth the shelf space. In this episode of This Is Not Your Hobby, Julie sits down with Amanda DeVries, Creative Director + Founder of Eye Candy Design, to talk about branding from a bigger-than-your-local-market perspective: what works globally, what drives consumer behavior, and how to make your brand clearer (and more profitable) even if your budget is… limited.
What you'll learn in this episode:
- Why “branding” is way more than your logo (and why that misconception costs founders real money)
- What consumers actually respond to on shelf: clarity, cues, and emotional decision-making
- The difference between design that’s cool and design that converts
- How to tighten up your branding on a budget (without doing a full-blown redesign)
- Practical brand alignment: how packaging, messaging, and your sales story need to match— or you’ll confuse buyers and shoppers
Best for:
Independent beverage brands (beer, cider, spirits, kombucha, THC/hemp, NA) who are prepping for wholesale/distribution; OR already on shelf and not seeing the velocity they expected; OR feeling like their packaging is “fine” but not doing enough heavy lifting.
Submit your bottlenecks here.
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