Scale Your SaaS 193: Why a Marketing Strategy will Keep You from Being Adrift - with Tyler Garns
EPISODE SUMMARY
Marketing can appear complex with all of the tools and strategies that promise to help a business grow. In this episode of SaaS Story in the Making, host Matt Wolach and Founder and CEO of Box Out Marketing, Tyler Garns, talk about how an effective marketing strategy doesn’t have to be complicated. Garns shares his expertise on marketing and how businesses can employ simple actions that can lead to their desired results.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No 194., “Why You Don’t Have to Be a Marketing Genius to Create an Effective Marketing Strategy.”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Tyler Garns, Founder, and CEO of Box Out Marketing
TOP TIPS FROM THIS EPISODE
- Stop Doing What Everyone Else is Doing
- Start Defining your Strategy through your Business & Pricing Model
- Have Fast and Slow Tracks
EPISODE HIGHLIGHTS
- Business Owners Throw Money at the Marketing Problem
- Keep it Simple
TOP QUOTES
Tyler Garns
[02:17] “Most business owners are masters of their craft. They're great at what they do. [But} they're not necessarily marketers. And so what they tend to do is, they just throw money at the marketing problem.”
[02:55] “The business owner and the founder– the visionary needs to take some ownership of the marketing strategy, tie it in with their big business vision, and make sure all that stuff's aligned, and then they can delegate appropriately.”
[06:24] “You have to define your own land; you have to know that it's the right strategy for your business model. Once you've got all that stuff lined up, then you can go– you can go hard.”
[14:07] “We spent money. And did we make money? Or did we lose money? That's the ultimate question. And if you can track that well and be confident in that data, You can go crazy [and] you can grow really fast.”
[16:08] “The multi-step, multi-touch attribution stuff doesn't help unless we know the basics– the foundation and where we're at.”
Matt Wolach
[06:48] “They often drift or grow in circles because they're not doing the right thing at the right time, with the right amount of focus on a particular topic.
[03:45] “Most of the deals are done after five follow-ups. So a large majority of people are not following up or doing it very few times.”
LEARN MORE
To learn more about Tyler Garns and Box Out Marketing, visit https://www.boxoutmarketing.com/tyler-garns/.
You can also find Tyler Garns on LinkedIn at: https://www.linkedin.com/in/tylergarns/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: