Episode 682: The 4 Phases of Digital Business (Digital CEO Episode Series)
Apr 29, 2024
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Discover the 4 phases of online business growth and how to transition between them. Explore niche alignment, offer success stories, launch strategies, and the power of creating irresistible offers. Learn how to identify your current phase and the mindset needed to scale your business effectively.
Identify and declare your niche in the niche alignment phase for targeted marketing and client attraction.
Craft and test offers in the offer alignment phase with a focus on refining and validating products/services through beta launches.
Fine-tune sales strategies in the launch alignment phase to maximize performance by effectively communicating offers and addressing customer objections.
Deep dives
Identifying Business Growth Phases
Business growth happens in stages, with each stage requiring different strategies, mindsets, and actions. Understanding the phase your business is in is crucial to applying the right advice and progressing effectively. By recognizing the distinct phases of growth, such as niche alignment, offer alignment, launch alignment, and maximum impact, you can tailor your approach to what your business specifically needs at each stage.
Niche Alignment Phase
In the niche alignment phase, the primary objective is to determine and declare your niche. This phase focuses on clarifying who you help, the problems you solve, and the solutions you offer in a clear and specific manner. By pinpointing your niche, you pave the way for targeted marketing strategies and client attraction. The niche alignment phase sets the foundation for effective business growth, emphasizing the importance of niche clarity in directing your business's focus and messaging.
Offer Alignment Phase
Offer alignment marks the stage where you craft and test your offers in the market. A key aspect during this phase is building a small audience segment and deploying a process like the monetize-before-you-make-it strategy. This approach involves creating a paid offer and generating a priority list of interested leads to join your beta launch. The offer alignment phase focuses on refining your offerings, validating them through beta launches, and ensuring that people are willing to pay for your products or services.
Launch Alignment Phase
Launch alignment signifies graduating from offer alignment and transitioning to fine-tuning your sales strategy. Here, you identify and implement various launch strategies, such as webinars, live launches, automated funnels, or challenges. Emphasizing the significance of compelling launch messaging, this phase aims to maximize the performance of your launches by effectively communicating your offers and addressing potential customer objections. Launch alignment focuses on enhancing sales strategies to drive engagement and conversions effectively.
Maximum Impact Phase
The maximum impact phase represents the pinnacle of business growth, where scaling becomes the primary focus. Scaling involves increasing outputs like sales and clients without a proportional rise in input. By developing launch enhancements, running ads, and assembling a team, businesses aim to transform into efficient and profitable entities. The maximum impact phase underlines the importance of optimizing launches, tweaking strategies, and leveraging momentum to build scalable, revenue-generating systems.
Today, I reveal the 4 phases of online business, how to identify which phase you’re in and how to graduate to the next one. This is something that needs to be talked about, because business growth isn’t linear and it happens in stages.
For every stage of growth in business there’s a different strategy, mindset, psychology, plan of action and way that you need to show up, and that’s what we cover in this jam-packed episode!
Save these dates, June 6th, 11th and 13th, because our once a year 3-part LIVE training is happening very soon, and you can join the Business By Design Priority List NOW at https://www.businessbydesign.net/!
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.
In this episode you’ll hear:
A look at the first phase, niche alignment, and the single objective you need to focus on in it
What happens in the offer alignment phase and some incredible examples from our students that crushing it with their offers
How to choose a strategy to use in the launch alignment phase and what’s keeping a lot of people stuck there
Why the maximum impact phase is so exciting to be in, plus why you can’t truly scale before this stage of business
What makes a great offer and why I consider creating an irresistible offer both an art and a science