114 | How Founders Can Unlock Liquidity Without Triggering Massive Taxes with Greg Brogger

What happens when your net worth grows faster than your liquidity and your tax bill keeps climbing along the way? Many founders and executives with equity in private companies find themselves asset-rich on paper but limited in flexibility, diversification, and tax efficiency. In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan explores one of the most overlooked challenges facing high-earning entrepreneurs: concentrated, illiquid private equity and the hidden risks that come with waiting on a future liquidity event.

Patrick is joined by Brogger, Founder and CEO of Collective Liquidity and a pioneer in private market innovation. Greg shares how exchange funds, structured liquidity, and disciplined diversification strategies can help founders and executives reduce risk, access capital, and defer taxes without giving up long-term upside. Drawing from his experience building SharesPost and the NASDAQ Private Market, Greg breaks down why traditional approaches often fail private equity holders and how a more intentional strategy can create financial flexibility, peace of mind, and better outcomes for growing businesses.

Key takeaways from this episode:

• Why over-concentration in private company equity creates both financial and tax risk
• How exchange funds work and why they are especially powerful in private markets
• Ways founders and executives can create liquidity without triggering immediate capital gains taxes
• The importance of diversification for long-term wealth preservation
• How proactive tax strategy supports smarter business and investment decisions

Learn More About Greg:

Collective Liquidity Official Website: About us | Collective Liquidity

Resources:   

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Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Art work by Two Tone Creative 

Audio, video, research and copywriting by Victoria O'Brien