Cloudflare’s Supercloud…What Multi Cloud Could Have Been

Over the past decade, Cloudflare has built a global network that has the potential to become the fourth U.S.-based hyperscale-class cloud. In our view, the company is building a durable revenue model with hooks into many important markets. These include the more mature DDoS protection space, but also extend to growth sectors such as zero trust, a serverless platform for application development and an increasing number of services such as database and object storage. 

In essence, Cloudflare can be thought of as a giant, distributed supercomputer that can connect multiple clouds and act as a highly efficient scheduling engine– allocating and optimizing resources at scale. Its disruptive DNA is increasingly attracting novel startups and established global firms looking for a reliable, secure, high performance, low latency and more cost effective alternative to AWS and legacy infrastructure solutions. 

In this Breaking Analysis we initiate deeper coverage of Cloudflare. While the stock got hammered this past week on tepid guidance, we are optimistic about the company’s future. In this post, we’ll briefly explain our take on the company and its unique business model. We’ll then share some peer comparisons with both a financial snapshot and some fresh ETR survey data. Finally we’ll show some examples of how we think Cloudflare could be a disruptive force with a supercloud-like offering that, in many respects, is what multi-cloud should have been.