Human-First AI Marketing Podcast by Avenue9 Authentic Marketing in the Age of AI with Emanuel Rose
Emanuel Rose, founder of Strategic eMarketing, shares his unique insights into the rapidly shifting landscape of marketing influenced by AI technologies. Together, we unpack the delicate balance between automation and authenticity, emphasizing that while AI tools like ChatGPT are revolutionizing content creation, the human touch in storytelling and connecting with audiences remains irreplaceable. Emanuel draws from his experiences to highlight the power of podcasting as a medium for genuine interaction, urging marketers to harness this platform to resonate on a personal level with their listeners.
Our conversation takes a futuristic turn as we speculate on the role of biometrics in marketing, drawing parallels to the sci-fi world of "Minority Report." The burgeoning array of marketing tools presents both opportunities and challenges, and Emanuel offers his perspective on selecting the right solutions by first identifying specific business needs. We explore the transformative potential of AI voice tools and custom chatbots, particularly in retail and service sectors, enhancing customer communication while maintaining cost-effectiveness. Emanuel introduces us to his preferred tools, like Claude and Perplexity, for their unique capabilities in professional and citation-driven outputs.
Finally, we explore the democratization of marketing, where digital tools have leveled the playing field for businesses of all sizes. Emanuel emphasizes the timeless foundations of effective marketing—problem identification and compelling calls to action—and discusses the renewed value of direct engagement methods in today's crowded market. The episode wraps with a treasure trove of AI resources available on EmanuelRose.com, designed to bolster marketing strategies while staying true to authentic audience connections. Visit Avenue9.com for more insights, and join us in fostering a community where collaboration and continuous learning are at the heart of marketing success.
(00:06) Marketing in the Age of AI
(09:27) Evolution of Marketing
(17:33) Future of Personalized Marketing
(30:58) AI Tools and Resources for Marketing
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