In this engaging discussion, Tom Ryder, co-founder and CEO of Applied Nutrition, shares his incredible journey from scaffolding to running a £350 million sports supplements empire. He candidly reflects on overcoming childhood struggles and transforming a struggling brand through resilience. Tom discusses the complexities of outsourcing and manufacturing, revealing the strategic shift from Canada to Belgium. He also opens up about the emotional toll of rapid growth, including battling imposter syndrome, and the pivotal decision-making around pursuing an IPO in the booming fitness market.