Phil Barden - The science behind why we buy

We talk about:

• Heuristics
• Thinking fast & slow by Danial Kahneman: book
• Phil's book: Decoded, the science behind why we buy
• The role of neuroscience in buying decisions
• The power of branding

If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com