In this episode, Jim shares a recent webinar he hosted about the critical importance of understanding traffic to achieve aggressive growth goals. Discover the difference between demand capture and demand creation based on your business's seasonality. In this episode Jim provides a step-by-step guide to determine if you have a traffic problem, strategies for diversifying your traffic sources, and methods to determine your customer acquisition cost, lifetime value, and churn rate. Additionally, he offers practical examples for e-commerce and B2B companies, highlighting real-world applications and success stories. He introduces the concept of a growth calendar for planning marketing activities and allocating budgets effectively. This actionable guide is essential for any marketer looking to master traffic optimization and growth strategy.

TOPICS DISCUSSED IN TODAY’S EPISODE

Understanding Seasonality and Demand Capture
Identifying Traffic Problems and Diversification
Knowing Your Numbers: Customer Acquisition and Lifetime Value
Optimizing Cost Per Acquisition and Pricing Strategies
Exploring Traffic Options Based on Budget
Building a Growth Calendar
Mapping Out Your Growth Calendar
Projections and Testing Strategies
Understanding Trackable and Non-Trackable Sales
Factoring in Seasonality
Targeting Different Customer Stages
Real-World Examples of Growth Strategies
Effective Paid Advertising Techniques
Final Thoughts and Encouragement

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Resources:

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