In this episode, Jim shares a recent webinar he hosted about the critical importance of understanding traffic to achieve aggressive growth goals. Discover the difference between demand capture and demand creation based on your business's seasonality. In this episode Jim provides a step-by-step guide to determine if you have a traffic problem, strategies for diversifying your traffic sources, and methods to determine your customer acquisition cost, lifetime value, and churn rate. Additionally, he offers practical examples for e-commerce and B2B companies, highlighting real-world applications and success stories. He introduces the concept of a growth calendar for planning marketing activities and allocating budgets effectively. This actionable guide is essential for any marketer looking to master traffic optimization and growth strategy.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Understanding Seasonality and Demand Capture
• Identifying Traffic Problems and Diversification
• Knowing Your Numbers: Customer Acquisition and Lifetime Value
• Optimizing Cost Per Acquisition and Pricing Strategies
• Exploring Traffic Options Based on Budget
• Building a Growth Calendar
• Mapping Out Your Growth Calendar
• Projections and Testing Strategies
• Understanding Trackable and Non-Trackable Sales
• Factoring in Seasonality
• Targeting Different Customer Stages
• Real-World Examples of Growth Strategies
• Effective Paid Advertising Techniques
• Final Thoughts and Encouragement

Resources:

• Resources:
  • Knowtoa
  • Growth Marketing OS (Operating System) 
  • GrowthHit
  • Jim Huffman website
  • Jim's Linkedin
  • Jim's Twitter

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How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)