Stuff To Blow Your Mind Smart Talks with IBM: L’Oréal and IBM: AI-Powered Beauty
Jul 16, 2025
Discover the fascinating intersection of beauty and technology at L'Oréal's research hub. With insights from Malcolm Gladwell, learn how AI is transforming cosmetic formulations, making them more sustainable and innovative. Delve into the evolution of products like the one-step Matte Ink lipstick, showcasing the role of data in enhancing customer experiences. Explore how L'Oréal and IBM are crafting custom AI solutions to tackle industry challenges, from the creative process to the final product, revolutionizing the way we think about beauty.
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Lipstick Complexity Revealed
- Lipstick is not just a simple wax stick; it's a complex product requiring extensive research and innovation.
- L'Oreal's New Jersey center houses 600 experts working on everything from molecule discovery to consumer testing.
Predicting Long-Term Trends
- L'Oreal predicts consumer trends years in advance using slow signals like fashion houses and social media.
- This forward-looking insight guides their product innovation roadmap around five to six years ahead.
Elastomer Boosts Matte Ink Comfort
- To innovate matte ink lipstick, L'Oreal adapted an elastomer from foundation to create a comfortable, long-lasting product.
- This one-step lipstick eliminated the need for repeated balm application, revolutionizing liquid lipstick.