In the perfect world, our offers are so compelling by themselves that we don’t even need sales and marketing. People see what we have for sale and come flocking in droves to fill our pockets with the green stuff.
Unfortunately, that’s not the real world.
Sometimes, we’re stuck with having to sell a bad offer.
Maybe we’re selling it for a client. Maybe we don’t know how to make good offers. Maybe we’re just so stubborn about our offers we refuse to improve them so we have to figure out better ways of selling.
Whatever the situation, if you’ve got a bad offer, here’s how to sell it.
DISCLAIMER: It’s ALWAYS smarter/faster/more profitable to just make a bad offer better than trying to find sneaky ways to sell bad stuff.
However, I’ve been doing this for 15+ years… I’m a realist.
Sometimes you just gotta sell what you have. This episode will help you do that BUT promise me you’ll at least try and improve the offer you have.
P.S. If you’d like my team and I to help you create an offer that doesn’t require these kinds of strategies to sell (because it’s so awesome) click here and let’s chat. Helping people create offers that do the heavy lifting of sales and marketing is what I do.