Being an In-House SEO for an Enterprise Business Company | Gus Pelogia

In this episode of Search Session, Gianluca Fiorelli sits down with Gus Pelogia, Senior SEO Product Manager at Indeed. With a background in journalism and over a decade of SEO experience across agencies and in-house teams, Gus brings a unique, global perspective to search.

This is the 6th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:18) Meet Gus Pelogia
• (02:17) Agency vs. In-House SEO 
• (06:15) Pre-Production and Stakeholder Alignment
• (08:23) Working with Agencies & Consultants
• (12:06) Navigating Big Company Bureaucracy: Gus’s Framework for Speed
• (17:20) Rolling Out Global SEO Features
• (19:55) Localization & International SEO
• (21:07) Using OpenAI, Colab, and MVPs to Prototype SEO Ideas
• (28:52) Learning AI & Python Without a Coding Background
• (34:24) The Impact of AI Search on Companies Like Indeed
• (42:06) The Proust Questionnaire

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/in-house-seo-enterprise 

Where to find Gus Pelogia

• LinkedIn: https://www.linkedin.com/in/gpelogia/ 
• X: https://x.com/pelogia 
• Website: http://www.Indeed.com 

Where to find Gianluca Fiorelli 

• Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

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