18: Content Marketing: Take Your Brand to the Next Level with Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.

Joe Pulizzi's Favorite Book:
Stranger in a Strange Land (Remembering Tomorrow)
The 10X Rule: The Only Difference Between Success and Failure
Think and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century

Joe's Favorite Quote:
"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous

Links From Today's Show:
www.joepulizzi.com
http://contentmarketinginstitute.com
Content Inc - Free Chapter
Epic Content Marketing - Free Chapter