The Pursuit of Scrappiness 🎧 1/2 Kristel Kruustük (Testlio) on building a globally recognised workplace. Practical examples how diversity, values and purpose manifests Ep.92
Kristel Kruustük is the co-founder of Testlio - holistic software testing solutions provider. Inc magazine has selected her among the top 100 women entrepreneurs globally just recently next to such celebrities as Cameron Diaz and Michelle Pfeiffer. The same Inc also named her company as one of the best workplaces globally. She’s been part of Techstars, speaker in Nordic Business Forum and is publishing awesome content on Linkedin and Tiktok that other tech founders can relate with.
In this episode we talk about:
- Principles for building a globally renowned employer brand
- The value of building a diverse company
- Starting a company with your spouse
- Closing global enterprise level customers/hiring expensive sales people abroad
- Why purpose of the organisation truly matters
- How to build a great company culture
This episode is is Part 1 of a 2-part series of our conversation with Kristel, check out Part 2 here > https://www.pursuitofscrappiness.co/episodes/92-93-kristel-
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