The Story of a Brand Show Ohme Foods - Why Healthy Mornings Start with One Simple Choice
I had a truly meaningful and inspiring conversation with Jenny Yue, Co-Founder of Ohme Foods.
Jenny shared how her personal health journey, such as losing 50 pounds, rediscovering fitness, and building confidence through small daily wins, became the spark that inspired her to create Ohme.
What began as a New Year’s resolution to start every morning with a healthy breakfast has now evolved into a colorful, family-friendly snack brand that helps people kick off their days with wellness in mind.
We discussed the challenges of building a brand from scratch, including struggles with packaging, finding the right retail strategy, and navigating the early days of farmers' markets and pop-ups.
Jenny also opened up about the big wins along the way, like Urban Outfitters reaching out on Instagram to carry their products, and the joy of seeing both kids and parents embrace Ohme’s freeze-dried fruits and yogurt crunches. Her story is a reminder that small steps and small wins can add up to something truly transformative.
Here are a few highlights from our conversation:
- Jenny’s gratitude practice and how a supportive friend helped her gain clarity and confidence in tough moments.
- The personal wellness journey that inspired the launch of Ohme Foods.
- How starting with farmers' markets led to unexpected retail wins, including Urban Outfitters.
- The importance (and headaches) of packaging design and branding in standing out on shelves.
- Why freeze-drying preserves 95% of nutrition while delivering that crunchy texture everyone loves.
Join me, Ramon Vela, as I listen to Jenny’s story and learn more about the mission behind Ohme Foods, and get inspired by how personal transformation can spark an incredible business journey.
For more on Ohme Foods, visit: https://www.ohmefoods.com/
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