Scale Your SaaS 283: From Unknown to Unforgettable - Content That Converts - with Jake Hurwitz
EPISODE SUMMARY
In a world where technology evolves at breakneck speed, and software businesses are constantly adapting to changing landscapes, the importance of content marketing for B2B SaaS (Software as a Service) companies cannot be overstated.
In this week’s episode of Scale Your SaaS, we explore the journey of Jake Hurwitz, Founder, and Chief Marketing Officer at Thursday Labs, and a seasoned entrepreneur and marketer, as he delves into the nuances of content marketing, its significance, and the common mistakes that B2B SaaS companies make with host and B2B SaaS Sales Coach Matt Wolach.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 283, "From Unknown to Unforgettable - Content That Converts - with Jake Hurwitz"
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Jake Hurwitz, Founder & Chief Marketing Officer at Thursday Labs
TOP TIPS FROM THIS EPISODE
- Adopt Content Marketing Strategy: A Roadmap to Success
- Measure Short-Term Wins and Long-Term Success
EPISODE HIGHLIGHTS
- Thursday Labs: The Name with a Story
- The Power of Content Marketing in B2B SaaS
TOP QUOTES
Jake Hurwitz
[9:34] “The people behind them are like, “that's who we want to be a part of”. Their story is the story we want to live. And so I've gone all in on that strategy.”
[16:12] “ But I do understand that short-term wins and short-term results are necessary.”
Matt Wolach
[21:52] “It's something that I preach to my clients over and over, your buyers don't care about you, they care about themselves, they care about the results they're gonna get.”
LEARN MORE
To learn more about Thursday Labs, visit: https://www.thursdaylabs.co/
You can also find Jake Hurwitz on LinkedIn: https://www.linkedin.com/in/jakehurwitz/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/scale-time
Get even more tips by following Matt elsewhere: