Lateral with Tom Scott
66: The lock-breaking pencil
Jan 12, 2024
The podcast discusses topics such as stationery stories, secret shapes, and sporting sites. The hosts also delve into cooking, food history, driving customs, computer pranks, and security breaches. They explore unique areas and discuss the use of pens for security breaches. The speakers express gratitude to the players and provide information on their online platforms.
45:49
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Quick takeaways
- A liquor brand's ad campaign had to be cancelled due to people mistaking the scent of their liqueur for a poison gas attack.
- Early Christians used a secret recognition symbol called an ickthys, which was a fish drawn with two arcs intersecting at one end.
Deep dives
Daring Ad Campaign: Cyanide Smell on London Commuter Ads
In November 2002, the liquor brand Disarano launched an ad campaign targeted at London commuters. However, the campaign had to be stopped early due to concerns from the UK's home office. The ads involved pumping the smell of Disarano liqueur, which has a scent similar to cyanide, into the air. People mistook the smell for a poison gas attack, leading to the campaign's cancellation.
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