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Talks at Google
Ep468 - Annie Eaton | The Extended Reality Blueprint
Jul 30, 2024
Annie Eaton, CEO of Futurus and a leading producer in immersive content, discusses her book, "The Extended Reality Blueprint." She shares insights on how major companies like Delta Airlines and Mars Wrigley utilize XR for training, boosting safety and efficiency. Annie recounts her journey into the XR field and underscores the importance of community building. She helps demystify XR by addressing misconceptions and emphasizes the potential for real-world applications to solve problems while inviting new talent to join the growing industry.
31:50
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Quick takeaways
- Extended reality (XR) offers immersive training experiences that significantly enhance operational efficiency, safety, and knowledge retention across various industries.
- Businesses often misinterpret XR as just a gaming technology, but its successful applications in training are revolutionizing employee onboarding and engagement.
Deep dives
Embracing Extended Reality in Businesses
Extended reality (XR) encapsulates a blend of virtual reality (VR) and augmented reality (AR) technologies, enabling businesses to enhance their operations. By leveraging XR, companies can offer immersive training experiences that are not possible in the physical world, such as simulating de-icing procedures for aircraft without the environmental impacts of using real materials. This technology proves particularly beneficial in industries like manufacturing and aviation, where safety and training efficiency are critical. Organizations can incorporate XR solutions to not only improve knowledge retention among employees but also to reduce operational costs associated with traditional training methods.
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Discover
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