Blake Anderson Podcast Roy Lee - Cluely, Consumer AI, Dating, and Viral Success
20 snips
Aug 6, 2025 
Roy Lee, the 21-year-old founder of Cluely, discusses the journey of creating his viral AI-powered assistant. He humorously explores the controversial concept of 'cheating' and its broader implications in academics. The conversation dives into relationships, fame, and the complexities of dating in today’s tech-driven world. He shares insights on personal branding, the venture capital landscape, and the balancing act between creative freedom and funding. Roy also speculates on the future of AI and wearable tech, hinting at innovative developments to come.
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The Internet Always Forgets
- The internet forgets; persistent posting resets public memory and enables comeback potential.
- Stopping posting is the only thing that truly kills a public brand or persona.
Use A Viral Hook As A Trojan Horse
- Use a provocative hook as a trojan horse to drive downloads and reveal broader product value.
- Market Cluely as a cheating tool to get users in, then show its wider productivity uses.
One Product, Many Hooks
- Verticalized single-function experiences can be the same product with different marketing hooks.
- Packaging identical core tech as niche apps unlocks many distribution channels.
