Entrepreneurs Exposed 179 – Consulting Mastery: Pipeline, Positioning & Scale
5 snips
May 14, 2025 
Ahmad Munawar, founder of Boutique Growth and host of the Consulting Mastery podcast, helps B2B consultants refine their positioning and scale their businesses. He discusses why consulting has become more competitive and emphasizes the necessity of strong positioning amid similar offerings. Ahmad dives into how LinkedIn remains crucial for marketing, advocating for hyper-specific messaging to target clients effectively. He also shares insights on scaling consultancies without expanding headcount, focusing instead on strategic frameworks and nurturing leads through podcasting.
AI Snips
Chapters
Transcript
Episode notes
From Big Four To Boutique Founder
- Ahmad recounts moving from Ernst & Young into a smaller consulting firm to learn practical business skills.
- That experience taught him marketing, BD, operations and seeded Boutique Growth.
Craft Alone Won't Scale Income
- Consulting success depends far more on marketing and sales than craft alone.
- Mastering business development multiplies income more than incremental technical improvement.
Start With Customer Listening
- Do structured customer research to find the market's unmet need before positioning.
- Build your positioning and offer directly around that uncovered unmet need.