25: Learn to leverage with Michael Dermer

Learn to leverage. Ryan Foland speaks with Michael Dermer, an entrepreneur, speaker, lawyer and the author and founder of Lonely Entrepreneur. Michael has created countless resources for entrepreneurs of all stages to help them build successful businesses. Ryan and Michael go into an in-depth discussion about how you can build your speaking business, no matter what stage you are at, specifically by creating leverage and demand for your skills and expertise. While there is no quick fix, Michael’s ideas and insights will inspire you to start growing your business and booking more high-level speaking engagements. Listen to this podcast to find out: - How to get big companies to sit up and pay attention to your speaking business--even if it is new or small. - Why you need to declutter your message, and why sometimes skipping the finer details can be a good thing. - How a well-told story will do more to help you grow your business then a dozen forgettable details about specifics.. - Why rehearsed elevator pitches are outdated and probably don’t work. [Spoiler: you’ve got to customize based on their needs.] - Why you should avoid quick business cheats and hacks, because the long road builds irreplaceable skills and experience.