The Local Marketing Lab Be real: Building advocacy through authenticity with Kyle Inserra
Nov 15, 2023
24:16
In this episode of The Local Marketing Lab, Justin Ulrich has an insightful conversation with Kyle Inserra, a restaurant industry veteran turned commercial real estate expert. With over 20 years of experience spanning from high-end kitchens to real estate, Kyle shares his unique perspective building advocacy through authenticity and engaging local marketing.
Here are key takeaways listeners can expect to learn from this episode:
- How to create authentic marketing content
- Ways to showcase behind-the-scenes business processes
- Tips for understanding your niche target audience
- Why consistency and persistence matter for local outreach
- The importance of investing in branding and design
Resources
- Follow and connect with Kyle Inserra on LinkedIn.
- Watch some of Kyle’s videos on TikTok for great examples of building advocacy through authenticity.
- Check out the Closed Monday podcast and the Commercial Real Estate School podcast.
- Learn more about Zelnik & Company.
Other shout-outs
- Listen or watch our episode with Shawn Walchef.
- Check out another episode referenced with Jeremy Julian.
- Learn more about Kyle’s shout-outs to these restaurants: O’Bagel, Frank Pepe, Fry the Coop, and Tony and Pete’s.