Discover the journey of Ashley Wilson, co-founder of Momentum, as she takes us from her early career in marketing and sales at SoftLab to her innovative work with developer tools. With a unique blend of creativity and strategic insight, Ashley's story is a testament to how diverse experiences can lay the groundwork for groundbreaking ventures. Explore the cutting-edge world of sales enablement as we discuss the vital role of sellers as enablers in the digital age. Uncover how AI-driven tools and quality content are reshaping the landscape, providing sellers with the means to help buyers make informed decisions. With platforms like Momentum, Slack, and Salesforce at the forefront, we examine the crucial "build versus buy" debate and how companies can strategically integrate AI to stay ahead.