It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets

What topic would you like us to cover next?

Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from retail to finance, highlighting the critical importance of authenticity and community in successful marketing. This episode explores her strategies for rebranding Leeds Building Society and building trust in a competitive and regulated environment.

• Discussion on Nikki's career transitions across industries
• Insights on effective branding and community engagement
• The importance of authenticity in marketing leadership
• How regulatory constraints shape marketing strategies in finance
• The role of trust in maintaining customer relationships

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!

Follow Chris Norton:
X, TikTok, LinkedIn

Follow Will Ockenden:
LinkedIn

Follow The Show:
TikTok, YouTube