Molly Pierce is the CEO of Track That Advisor, a firm that helps independent financial advisors turn complex business data into clear, actionable insights to grow and scale effectively. She joined Track That Advisor in 2017 and is passionate about helping advisory teams track their metrics and reach their full potential. Molly holds a Bachelor's degree in finance and economics from Grand Canyon University.

In this episode…

Many advisory firms invest heavily in marketing and lead generation, yet still struggle to convert prospects or understand why their growth stalls. Without clear visibility into which processes work and which break down, teams often rely on guesswork instead of data-driven action. How can advisors simplify their metrics, cut through analysis paralysis, and focus on the numbers that actually drive growth?

Data expert Molly Pierce breaks down the core metrics that every advisor should track and explains why these leading indicators matter more than lagging ones, such as ROI. She explains how to measure stick rate, close rate, average case size, and cost per client while emphasizing the importance of serving existing clients to generate organic growth. Molly also encourages firms to compare their results with industry benchmarks, leverage pending leads, and use data as a spotlight to reveal hidden business opportunities.

In this episode of The Customer Wins, Richard Walker interviews Molly Pierce, CEO of Track That Advisor, about leveraging data to drive growth for advisory firms. Molly discusses the value of benchmark comparisons, the power of focusing on current clients, and why human connection still matters in an AI-driven world.

1 John 2:28-3:10