Lolita Taub has always been about community, from her upbringing in South Central LA to now at The Community Fund, which is a venture capital fund that invests in community-driven companies, “connecting people to people and resources to achieve results.”

By day, Lolita is the Corporate Development VP at Catalyte, but on breaks or weekends, she is an operator-investor, looking for those unicorns of the future. She believes these companies will “have customers that identify as members where members have a space to create value for each other, and then start this marketing sales flywheel.”

Listen for Lolita’s ideas of the expensive side of building a customer base and how “only good things can come out of” involving customers into building a company, such as lifetime value, retention, sales leads, and talent acquisition, among other benefits.

Also, don’t miss Lolita and David discussing the startup investor matching tool that began last year right on Twitter, and how COVID has changed how we build relationships.

Hosted on Acast. See acast.com/privacy for more information.

Michael's Back - Business Security Weekly #99