You grow up in school writing stories paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite.

Have you ever sat through a presentation that is packed full of statistics and numbers that it nearly puts you to sleep? We’ve all been there.

Sometimes, no matter how passionate the presenter actually is, it gets drowned out by all of the numbers and statistics. And that’s because they are too hung up on the structure of the story rather than the story itself.

Today, Lynn Ferguson, self-proclaimed “Entertainment Mongrel,” with her eclectic background as a comedy writer, stand-up comedian, playwrite, director, producer and sister of the former host of The Late Late Show with Craig Ferguson, helps you go beyond that structure and find the heart and soul in your business storytelling.

Lynn says that in business, it all comes down to honesty. Successful stories come from a place of truth. If you are honest in your storytelling, people will care. It’s time you embrace your story and use it to dig deep and use your story to your business’ advantage.

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