The Long Game Podcast with Sandra Scaiano The Canva Recipe with Brenda Cadman EP 114
What I love most about talking to other entrepreneurs is the new insights and perspectives they bring. When others share their zone of genius and methods, we learn what works and we get a sneak peek at how someone else does things.
Today’s guest is a great example of that.
Brenda Cadman is joining me, and she understands the importance of consistency in building a brand. She’s a verified Canva expert and has helped tons of people figure out how to manage and utilize Canva.
First, we dive into Brenda’s strategy and usage of free resources for prospects and clients. No surprise, she stresses the importance of repurposing. A very long game approach!
Don’t miss our discussion on using affiliate links in your free resources. Brenda reminds us to meet people where they are which is a great way to encourage people to try a new product or check out a service that’s new to them. When you are sincere about what you are promoting it’s a win for you and for the client.
Brenda just closed her membership. This was a big pivot and Brenda shared how it worked and why she decided to close it. Her experience is helpful to understand how to use the data to make good business decisions.
Don’t miss the genius behind this. She created a better way to support her clients and it saves her time too. Another win/win.
I love how experts like Brenda take this approach to share tips for popular software that many people already use. It’s such a good way to support people and help them use the tool they are already paying for.
Brenda explains that “everybody is wasting time in Canva” (ouch) and she’s on a mission to help us reclaim that time by sharing her tips and expertise. It starts with her organization tips. It made me realize that sometimes we don’t know all the capabilities because we don’t even know the questions to ask!
Here are Brenda’s 5 Steps to organizing your Canva files (or other things – these concepts work for all sorts of things)
- Clear the deck. Get rid of the things you know you don’t need.
- Create an archive folder if there are things you might need or aren’t sure where it might fit.
- Make sure what’s left is searchable. Naming things accurately is the best way to be able to find exactly what you need, when you need it.
- Evaluate what’s left and figure out how you can categorize broad topics (like social media) into specifics like LinkedIn, Instagram etc.
- Batch move files into the correct folder to save time and make this piece go quickly. This is a pro tip and how-to.
Tip: If you feel like you are fighting your system, then you have some work to do. Don’t be afraid to personalize it in a way that works for you.
Last, hear how Brenda developed her brand personality with the baking theme. She also shares where she doesn’t use it. As she explains “don’t sacrifice clarity with cleverness”. This is such good advice and a long game philosophy. Be you, all the time!
Resources:
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