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New Year, New Ideas with Google Part 5: Jonathan Katzman on YouTube Learning and Lisa Gevelber on Workforce Training

Jan 17, 2025
Jonathan Katzman, Director of Product Management at YouTube Learning, discusses YouTube's evolution into a dynamic educational platform, emphasizing AI-driven features that personalize learning. He shares insights on the role of content creators in fostering engagement and the Global impact of 'edutubers.' Lisa Gevelber, founder of Grow with Google, highlights the success of Google Career Certificates in transforming workforce skills, stressing the importance of alternative pathways to employment and the integration of AI tools for job readiness.
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ANECDOTE

YouTube Learning's Journey

  • Jonathan Katzman joined YouTube after Minerva Project, surprised by the quality of educational content.
  • He saw YouTube as the "modern Library of Alexandria" with organizational challenges.
INSIGHT

YouTube's Educational Power

  • Despite its passive nature, YouTube's educational content thrived due to high-quality creators.
  • These creators naturally incorporated effective teaching methods, making content engaging.
ANECDOTE

Global Reach of YouTube Learning

  • Alex, the interviewer, used YouTube videos to train online professors at Coursera, highlighting creators' effective communication.
  • YouTube's educational impact varies globally, serving as the primary school in some countries.
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