Mastering the art of discovery commerce with TikTok Shop

Discovery commerce is turning the traditional shopping experience on its head. Instead of searching for specific products, consumers are now discovering them through smart algorithms, short-form videos, and live content tailored to their interests.

JP Stoops, Head of TikTok Shop's App Store, joins Zendesk Insights to explain how community, creator content, and AI are reshaping the path to purchase.

Key Takeaways:

(00:00) The importance of ecommerce brands embracing technology and community to drive growth.

(02:11) Discovery commerce is transforming how people find and buy products.

(05:03) The role of TikTok Shop in the larger TikTok

(08:20) Authenticity performs well on TikTok

(09:35) Role of creator collaborations in creating authentic content

(11:01) The importance of building trust with users

(13:43) Unpacking the live shopping trend and its origins

(16:56) Best practices for getting started with live shopping

(19:37) Live shopping provides real-time product feedback

(20:51) Important apps and integrations for any TikTok seller

(22:55) 4 things JP is excited about for the future

(24:01) Importance of generative AI as a tool for creators

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