Interview With Product Lead Tiffany Bridge At Nexcess

Tiffany Bridge has been working in WordPress almost since the beginning of WordPress. She is the Product Manager for WordPress eCommerce at Nexcess and talks with Cory Miller about their hosting services and products, specifically highlighting the benefits and capabilities of Store Builder. They dive into optimizing UX in WordPress, the benefits of open source, and more.

Top Takeaways:

• WooCommerce Simplified with Store Builder. As you know, WordPress and WooCommerce love to hide settings in layers of menus. Nexcess saw the struggles people had in trying to set up eCommerce sites and created StoreBuilder as an easy tool to go from zero to having an online store. This removes the initial learning curve required to get started in Woo and sets up a DIY tool for merchants.
• A Platform to Grow with You: One of the great things about setting people up on WordPress and Woo as they start businesses is the flexibility available for future growth. If their model totally shifts, they can just uninstall a plugin and add another to obtain the functionality they need to sustain their business growth without the hassle of migration or the increased fees of a platform.
• Solving for What Users Shouldn’t Have to Know. Kadence and so many WordPress and WooCommerce plugins are designed for WordPress professionals. We are working to leverage the power of Kadence by creating a top-notch user experience for people who don’t know what things like a border radius or gutter are. These tools enhance and expand the power of WordPress, so creating solutions that lower the knowledge barrier to entry is the kind of work that moves WordPress forward.
• You Can Own Your Own Platform. Often people aren’t aware that this is an option. From Etsy to Twitter, controversies tend to increase demand for alternatives. Bringing more awareness to individual ownership on the web-for blogs, stores, or anything else-empowers people to show up online and conduct business on their terms.

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🔗 Mentioned in the show:

• Store Builder
• Automattic
• Team 51
• iThemes
• Expression Engine
• WooCommerce
• Magento
• Etsy
• Ghost
• Kadence
• Liquid Web
• Tiffany’s Blog
• Tiffany’s Mastodon

🐦 You can follow Post Status and our guests on Twitter:

• Tiffany Bridge (Product Manager of WordPress eCommerce, Nexcess)
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

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