Business Strategy for CPA's 172 Subscription Pricing Strategies with Mark Stiving
Here today to talk with me about the subscription business model is my guest Mark Stiving. Mark is a pricing educator and advisor. He's the host of the Impact Pricing podcast and the author of Win Keep Grow, among other books. Mark helps companies win more business at higher prices.
Highlights:
— “To make the shift from the traditional transactional model to the subscription model, you have to figure out how you can add value to a customer on a regular basis.”
— “A customer who frequently receives value from your product or your service is much more willing to offer to pay you as a subscription because they're paying you for the ongoing value they receive.”
— “Accountants and CPAs who want to bring subscription into their business need to really understand what the stream of benefits could be beyond just the delivery of month-end deliverables.”
— “One of the big advantages of subscriptions is it's less expensive to get into and try a new service or a new product.”
— “Accountants and other business owners need to talk to their customers on a regular basis and try to find out what problems they're dealing with, and what solutions they want.”
Connect with MARK:
Website: https://impactpricing.com/
LinkedIn: https://www.linkedin.com/in/stiving/
Email: mark@impactpricing.com
Past Episodes:
125 Value and Segmented Pricing for CPAs
https://www.businessstrategyforcpas.com/125
153 A Formula for Quantifying Value
https://businessstrategyforcpas.com/153
Mark’s Books:
Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business
https://impactpricing.com/resources/books/
Impact Pricing: Your Blueprint for Driving Profits
https://impactpricing.com/resources/books/
***Want one piece of business strategy delivered daily to your inbox?***
Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list