An Interview with Maya Prosor, Chief Business Officer, Lemonade

Lemonade has expanded into new markets and product lines since its founding. How do you decide which areas to enter, and what are your criteria for success in these ventures?

Can you discuss Lemonade's approach to customer acquisition and retention, and how it has evolved over time?

You led heavily with the social impact side of the business – do you have a measure on how this has affected customer acquisition – I'm interested to see how this trended over Covid lockdown time?

Looking ahead, what are some of the biggest challenges and opportunities you see for Lemonade in the next 5-10 years, and how do you plan to address them?

You have a bot named after you? Is that the ultimate staff retention tool, your own chat bot?

Have you put any thought into how tools such as Chat GPT might impact your competitive advantage? Does it allow the insurance world to supercharge its CX – how will lemonade be addressing that?

You have obviously been through a hugely evolving business environment – large investment round, IPO, Post IPO challenges – How does Lemonade maintain a strong sense of culture and employee brand through such a dynamic period of time?