How to validate a new B2B SaaS startup idea :: with Patrick Lowndes and Brian Geihsler

In this episode of Ventures, we pull a popular clip from Episode 12 with Patrick Lowndes (https://www.linkedin.com/in/patricklowndes/) and Brian Geihsler (https://www.linkedin.com/in/briangeihsler/). The clip focuses on how they validated their Business-to-Business Software-as-a-Service (B2B SaaS) startup, VendorHawk, which sold to ServiceNow in 2018 (https://www.geekwire.com/2018/servicenow-snaps-vendorhawk-help-customers-manage-saas-spending/). We cover how to sell contracts with wireframes, how to reach decision-makers, how to test pricing, and how to set up an “alpha group” as a cohort of initial customers to help your new startup succeed. 

Visit https://satchel.works/@wclittle/ventures-episode-56 for detailed notes and links to resources (videos, articles, etc…) mentioned. 

You can watch this episode via video here.

To view/listen to the full original podcast with Patrick and Brian, visit: https://satchel.works/@wclittle/ventures-episode-12