The Core Report #520 How Marico Dominated Coconut Oil Market With One Bold Move
In this episode of The Core Report Weekend Edition, Govindraj Ethiraj sits down with Harsh Mariwala, Chairman of Marico, to discuss his incredible journey of building one of India’s most successful consumer goods companies. Discover how his passion for innovation and entrepreneurship transformed Marico into a market leader with iconic brands like Parachute and Saffola.
SHOW NOTES(00:00) Introduction(01:35) Innovation at Marico(05:20) Innovation in Parachute(07:30) Coconut oil Bottles and Reducing Plastics(11:43) Innovation in Saffola and being a leader in oats(13:48) Differentiation and technology(15:43) Facilitating Organisations and creating business opportunities(20:08) D2C brands and Growth Avenues(25:36) Multinationals v Local Players(28:33) How the name ‘Parachute’ came about(30:05) Companies that are exemplary currently(33:00) Entrepreneurs and Talent(35:27) Business problems today and disruptions(38:00) US markets
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