ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms Ad Fraud: How Bad is it? With FouAnalytics Founder, Dr. Augustine Fou
Mar 8, 2024
49:13
China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally found one: Dr. Augustine Fou. He is the Founder of Fou Analytics and a leading expert in the field, boasting a profound understanding of digital marketing, cybersecurity, and advertising. With a Ph.D. from MIT, Dr. Fou has been on the frontline of programmatic and digital marketing for three decades.
1. What is ad fraud? What is it, and how does it work?
2. What's the motivation to buy fraudulent ads?
3. Are impressions still an important measure of advertisement effectiveness?
4. Can we buy on the big platforms where the humans go?
5. Why do they engage in ad fraud if they're not getting the results? The marketing/sales disconnect
6. Is there an opportunity for new and emerging brands to use advertising as it was meant to be used?
7. Can AI help relieve the ad fraud problem? The answer is no.
8. How do brand relieve their addiction to ad fraud practices?
9. How do you drop in tags that may reveal ad fraud (that may ultimately rejected by some publishers)?
10. Where do you think ad fraud relief will go? Enter the CFO.
11. A/B Test: Humans, 1 Billion, Platforms, and Humans
Dr Fou on LinkedIn: https://www.linkedin.com/in/augustinefou/
Try FouAnalytics Platform Yourself (it's free): https://fouanalytics.com/
SIGN UP FOR THE MARCH 14 LIVECAST EPISODE HERE:
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7171380204160888834
or MS Teams:https://bit.ly/438gmvv
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What is ad fraud? What is it, and how does it work?
2. What's the motivation to buy fraudulent ads?
3. Are impressions still an important measure of advertisement effectiveness?
4. Can we buy on the big platforms where the humans go?
5. Why do they engage in ad fraud if they're not getting the results? The marketing/sales disconnect
6. Is there an opportunity for new and emerging brands to use advertising as it was meant to be used?
7. Can AI help relieve the ad fraud problem? The answer is no.
8. How do brand relieve their addiction to ad fraud practices?
9. How do you drop in tags that may reveal ad fraud (that may ultimately rejected by some publishers)?
10. Where do you think ad fraud relief will go? Enter the CFO.
11. A/B Test: Humans, 1 Billion, Platforms, and Humans
Dr Fou on LinkedIn: https://www.linkedin.com/in/augustinefou/
Try FouAnalytics Platform Yourself (it's free): https://fouanalytics.com/
SIGN UP FOR THE MARCH 14 LIVECAST EPISODE HERE:
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7171380204160888834
or MS Teams:https://bit.ly/438gmvv
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/