Imogen Tazzyman: Accessing the courage to be authentic, stand up for what you believe in and have your voice heard

Imogen is the Executive Creative Director at McCann Manchester.

In this episode Imogen explains about the courage required to make difficult decisions in an industry that is always striving to find something new, something that has never been done before. She shares how she found the courage to remain authentic to herself, stand up for what she believed in and have her voice heard. 

Imogen bravely shares the fear she experienced when she became a leader. She questioned whether she would be the weakest link, but accessed her stubbornness and competitiveness to help her embrace her new role and build a confident team she led to success. 

Imogen began her career at McCann Manchester, before heading down to McCann London.
There, Imogen worked with brands such as Subway, Bisto and MasterCard before moving over to Karmarama to create some of the most awarded, talked about and effective work in the UK for The British Army.

Her work has been recognised at all the major award shows including Cannes Lions, D&AD, Creative Circle, Campaign Big, IPA Effectiveness and the DMAs. She also sits on the Global Creative Council for Snapchat, and was a recipient of Campaign’s Female Frontiers award for Conquering Creativity in 2020.

Imogen finally came full circle this year, returning to McCann Manchester to head up the creative department.
 
Topics covered include:

• Making difficult decisions
• Becoming a female leader
• Staying true to yourself 
• Feminist way of thinking in business
• Impostor Syndrome
• Passion at work 
• Importance of being purpose driven
• Power of Language

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